The Zeitz Foundation intends to demonstrate that sustainable ecosystem management – and ultimately steps towards a healthy planet - can be achieved by balancing conservation, community, culture and commerce: what we call the 4Cs.
To demonstrate this idea, we are initially focusing on developing and strengthening Long Run Alliance Members (LRAMs), and in particular Segera as the pilot Honorary LRD. We are creating centres of excellence contributing to sustainable ecosystem management and showing that long-lasting impacts and sustainability in privately managed areas can be attained.
Through the Long Run Initiative, the Zeitz Foundation is also putting The Long Run philosophy into practice. The Long Run philosophy is a mentality, an approach to life geared at acting today for a better tomorrow. It is about sustainable development, for a better planet, considering the 4Cs holistically as areas that need to be balanced.